Gawker picked it up (screenshot at left is theirs) and saw it as a setback for Forbes's journalistic integrity. By that time, Forbes had taken it down. The Washington Post reported on the kerfuffle on their Style blog.
My takeaway from this episode is that there really should be a way to distinguish commentary from news. In newspapers, commentary is clearly labeled as commentary or opinion and typically presented in a separate part of the newspaper. I know the last two interior pages of section 1 of the New York Times are editorials and opinion and no thought at all is required to figure out that David Brooks is not a journalist.
Reputable news sites like Forbes should agree to insert an HTML code that identifies items by type. It could be just news or commentary, or there could be finer distinctions such as sports, people, etc., like the sections of a newspaper. There could even be a category for humor or satire.
Then even a robot would be able to get the joke.
[The post in question is here.]
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